22nd September 2022, Nagpur:Taking forward IndianOil’s Vision / Mission statement, ‘…to help enrich the quality of life of the community and preserve ecological balance and heritage through a strong environment conscience…’, IndianOil is undertaking several initiatives towards protecting the one-horned Rhino, categorized a ‘vulnerable’ as per Extinction Risk by WWF. To spread awareness about protecting the Rhinos, the Corporation organized talk shows, painting competitions, and various other informative campaigns as part of the World Rhino Day program. 

On the occasion, a public awareness campaign was organized at COCO BKC, Mumbai. A street play was organized highlighting the importance of Rhinos in the ecosystem. A selfie point was another attraction at COCO BKC. Mr. Anirban Ghosh, Executive Director and State Head of Maharashtra State Office, interacted with customers and spoke to them about Rhino and gifted them specially designed mugs. He was joined by Mr. Ajit P. Dhakras, Ch General Manager I/c(Regional Serv.), Western Region Office. Various offices under Maharashtra State, celebrated World Rhino day with customers. To educate young children about the importance of Rhinos, drawing competitions were organized in various schools.

Notably, IndianOil had adopted the one -horned rhino as its mascot, IndianOil Rhino, this month last year. The Great Indian One Horned Rhino is an exquisite combination of strength, power, and agility. More importantly, its identity is rooted in its Indianness, making it the perfect storyteller for brand IndianOil. This Rhino is also a critical cog in the ecology to which it belongs, and its continued well-being is crucial for the sustenance of the ecological chain. 

Building on IndianOil’s brand positioning as ‘Truly Indian’, the IndianOil Rhino – the brand mascot of IndianOil –is helping the organization build a lifelong bond with the billion-plus Indians and herald a new era of customer excellence for IndianOil.

On the occasion of World Rhino Day, Mr. SM Vaidya, Chairman, IndianOil said, “IndianOil has successfully combined its responsibility towards environment & ecology, with its business offerings, meeting the energy needs of millions of people every day, across the country.We had launched the Rhino as our mascot in September last year that stands tall as IndianOil’s commitment to protecting India’s biodiversity. We are committed to raise awareness to protect this ecological jewel of India.” 

As one of the flagship public sector enterprises of India, the Corporation recognizes protection of environment as a core commitment of its business. More recently, IndianOil has collaborated with the National Tiger Conservation Authority (NTCA) for the transcontinental relocation of ‘Cheetah’ in its historical range in India. The Corporation will contribute Rs.50.22 crore over five years for the project components, including Cheetah Introduction, Habitat Management & Protection, Eco Development, Staff Training and Veterinary Healthcare.The first Cheetahs, flown in from Namibia, were released in the Kuno National Park in Madhya Pradesh in the presence of Hon’ble Prime Minister Shri Narendra Modi on 17th September 2022. 

19th September 2022: Every year, 29th September is commemorated as World Heart Day to raise awareness about cardiovascular disease (CVD) and negate its impact across the world. CVD, a powerful killeris the leading cause of deaths globally. The burden of the disease is rapidly increasing, and experts foresee that India will record thehighest number ofcardiac deaths by 2030. With the commitment to tackle the foreseeable health crisis, the theme of World Heart Day this year is ‘Use Heart for Every Heart’. The theme reflects the urgency and opportunity to stop and rethink how beating cardiovascular disease is something that matters to every beating heart.

The pandemic has given us time to look back and contemplate on our choices and lifestyle. As it is famously believed ‘you are what you eat’, thus instilling the integral role food plays to be healthy and fit.A study published in the Journal of the American Heart Association found that a daily snack of 42 grams of almonds, consumed as part of an overall healthy diet, reduced risks related to heart diseases. In addition, snacking on almonds also reduces belly fat and waist circumference, all well-established heart disease risk factors. Thus, one must embrace a mindful and a healthy diet, which includeshandful of nuts like almonds as they are a source of a variety of nutrients and make for a heart healthy snack.

Speaking about the importance of leading a heart-healthy lifestyle, leading Bollywood actress, Soha Ali Khan, said, “I have always been a firm believer that making minute yet healthy changes to one’s lifestyle today contributes to a better tomorrow. Prioritising health over everything is a lesson we have learnt over the last two years, and my family and I swear by it. With CVD on the rise, adapting a healthier and more active way of life is intrinsic. Include hearthealthy foods, especially handful of nuts like almonds in your daily diet as they are a source of nutrients such as vitamin E, magnesium, protein, riboflavin, zinc, etc.”

Reiterating the need to include heart healthy foods in the diet, Ritika Samaddar, Regional Head-Dietetics, Max Healthcare – Delhi said,“Knowing what one should consume is extremely important.Some foods might be more harmful than we think. There are certain foods that are attributed to increased health risks.Identifying and replacing them with healthier alternatives might be tough but is intrinsic to lead a healthy life. One can fine-tune one’s diet and include heart healthy foods includingnuts like almonds, green leafy vegetables, whole grains and berries. Regular consumption of almonds may reduce harmful LDL cholesterol levels and help maintain protective HDL cholesterol. Almonds are heart healthy and must be consumed daily.”

Nutritionist, Neha Ranglani mentioned, “While the pandemic induced lockdowns did urge us to reflect on our lifestyle choices, the home isolation wasn’t easy on any of us. Binge watching was accompanied with binge eating, and a more sedentary lifetsyle. This has made it imperative to take stock of our lifestyleand make necessary changes to manage our heart’s health. Heart healthy foods are low in saturated fat, added sugars, and sodium. Foods like Almonds may lower total and LDL cholesterol when included in a healthy diet and reduce levels of heart damaging inflammation. So, don’t stop binge watching but snackon almonds instead of consuming unwholesome snacks. It can make a healthy difference to our lives.”

Adding on the role fitness plays in maintaining heart health, Fitness and Celebrity instructor, Yasmin Karachiwala said, “Regular exercise and an active lifestyle is a way to a healthy heart. Exercise is the best way to release endorphins and dopamine, thereby reducing stress and anxiety. Consult a professional to understand the format of workout of exercise that works for your body and be sure to take out at least 30 minutes. Staycommitted to an active lifestyle and include healthy and energy boosting snacks like almonds which have great nutritional properties and also promote feeling of satiation”

Nutrition and Wellness Consultant, Sheela Krishnaswamy mentioned, “There’s a rise in CVD cases amongst youngsters. CVD risk factors such as abdominal obesity, hypertension and diabetes are higher amongst Indians, even at younger ages, than among other ethnic groups (8) There is a strong need to address this and adapt to a healthier way of living. While staying active and working out is required, changing dietary habits is needed to stay healthy intrinsic. It is important to know what you are eating and their impact on the body. Replace foods that are high in cholesterol, sodium, fat andsugar, with heart healthy options. Including almonds as part of a healthy diet may help in lowering risk factors for CVD among Indians by keeping in control dyslipidaemia, a condition marked by high LDL-cholesterol and triglyceride levels and low HDL Cholesterol levels.”

19th September 2022, Mumbai: Continuing the golden jubilee celebrations of SERVO, popular Indian actor John Abraham introduced the specially engineered lubricant for motorbikes, SERVO 4T XTRA, at a glittering ceremony held recently in Mumbai. 

“I am excited to collaborate with IndianOil and SERVO, brands synonymous with energizing a better tomorrow for our Nation. I am sure, together we will be able to make SERVO integral to every bike user in the country, said Mr. John Abraham.

With advanced 3P (Performance, Power, Protection) Tech formula at its core, superior fuel economy, and longer drain interval of up to 6000 kms,the newly launchedSERVO 4T XTRA is truly Innovation in Motion. 

Speaking on the occasion, Mr. SM Vaidya, Chairman, IndianOil, “SERVO has special place in the hearts of millions of Indians and so, John Abraham was a natural choice for us to represent this home – grown brand.  I am happy to share that as a true market leader, SERVO has kept pace with changing market dynamics with greener and sustainable lubricating oil, helping India move towards a greener future.” 

In line with the Net Zero emission target of IndianOil by 2046, SERVOhas been leading technological changes with energy-efficient, bio-degradable, long drain, and synthetic lubricants. 

“I am happy to share that we have some ambitious plans to strengthen brand SERVO as a fuel-efficient lubricant that puts environment first. Our range of SERVO Green Lubricants address the need for sustainable future. We are also in the process of developing lubricants for EV and for windmills, apart from lubes for BS VI vehicles,” said Mr. V Satish Kumar, Director (Marketing), IndianOil. 

SERVO green basket includes SERVO 4T Green, SERVO TRACTOR GREEN, SERVO GREENMILE, and SERVO RAFTAAR. In line with IndianOil’s commitment towards circular economy and reaffirming the concept of Reduce- Reuse- Recycle, containers with 30% Post – Consumer Recycled Resin (PCR) have also been introduced. 

IndianOil’s lubricant brand also kept pace with technology to provide to provide the best-in-class and benchmark services to its stakeholders. The Corporation has initiated the roll -out of SERVO pack labels are with QR codes for each tracing and tracking. The SERVO Dost app has also been developed to help customers redeem loyalty points hassle- free and seamlessly. 

SERVO, India’s No. 1 lubricant brand, was launched by IndianOil, in 1972. SERVOis testament to India’s indigenous efforts in the petroleum sector, having been formulated at IndianOil’s R&D Centre, one of Asia’s most advanced facilities, in Faridabad. Over the decades, SERVO has evolved to producing and marketing an extensive range of 1,000 active lubricant grades and has established an international footprint, with presence in 37 countries.

SERVO, a Superbrand, is the undisputed leader and caters core industries including Defence, Railways, Transport, Power, Coal, Mining, Automobiles and Steel. SERVO has been approved as lubricant of choice by OEMs including Maruti Suzuki, Hyundai, Tata Motors, and Ashok Leyland, and Mahindra.

September , 2022: SuperBottoms, India’s leading D2C brand in eco-friendly baby care and baby products today announced the launch of  Super Dry feel swaddle wrap for babies made with lightweight cotton fleece. The new extremely soft and breathable swaddle wrap comes with a super soft Cotton Fleece lining, also known as the SuperDryFeel TM layer on the inside. It will help keep babies warm in winter and cool in summer besides minimizing discomfort. CPSIA-certified, the new swaddle is totally free from harmful chemicals such as Azo dyes that may cause skin infections and rash and is truly safe for a newborn baby’s delicate skin. This swaddle wrap also has adjustable sizing for length and tightness as per the baby’s size to ensure the baby feels warmth and comfort. Priced at INR 500 upwards, the swaddle is available on the SuperBottoms website, marketplaces like Amazon, Nykaa & Flipkart’s leading e-commerce portals, and baby-care stores across India.

Commenting on the new product launch, Pallavi Utagi, Co-founder & CEO, SuperBottoms, said, “We are truly delighted to launch for the conscious and caring Indian mothers the perfect wrap designed to keep the baby uninterrupted in sleep and avoid any discomfort. With the new swaddle wrap, which is, we continue our commitment as a brand to sustainable and eco-friendly products. We are more than happy to do our bit in keeping the little ones rested and joyful all day.”

About Super Bottoms: Founded in 2016 by Pallavi Utagi, SuperBottoms is an online-first sustainable brand of reusable cloth diapers and baby products focused on awareness and increased adoption of reusable cloth diapers in India besides the daily needs of babies & toddlers. Run by a core team of parents, 90% of whom are mothers, it’s trusted by 20 lakh+ parents. Super Bottoms UNO, its flagship product is an organic reusable diaper with the capability to stay dry all night. Made with pure cotton, it is very gentle and safe on the baby’s delicate skin. With one-size-fits-all functionality, it has a patent pending for its innovative buttoning system that enables the same diaper to be used for babies up to 3 years. A leader in the cloth diaper category in India, it’s also a bestseller on marketplaces like Amazon India. SuperBottoms has raised US$2 million in Series A from Saama Capital & DSG Consumer Partners & another half a million in debt funding from Alteria besides undisclosed seed funding from Venture Catalysts. To know more, do visit http://www.superbottoms.com.