19th September 2022, Mumbai: Continuing the golden jubilee celebrations of SERVO, popular Indian actor John Abraham introduced the specially engineered lubricant for motorbikes, SERVO 4T XTRA, at a glittering ceremony held recently in Mumbai.
“I am excited to collaborate with IndianOil and SERVO, brands synonymous with energizing a better tomorrow for our Nation. I am sure, together we will be able to make SERVO integral to every bike user in the country, said Mr. John Abraham.
With advanced 3P (Performance, Power, Protection) Tech formula at its core, superior fuel economy, and longer drain interval of up to 6000 kms,the newly launchedSERVO 4T XTRA is truly Innovation in Motion.
Speaking on the occasion, Mr. SM Vaidya, Chairman, IndianOil, “SERVO has special place in the hearts of millions of Indians and so, John Abraham was a natural choice for us to represent this home – grown brand. I am happy to share that as a true market leader, SERVO has kept pace with changing market dynamics with greener and sustainable lubricating oil, helping India move towards a greener future.”
In line with the Net Zero emission target of IndianOil by 2046, SERVOhas been leading technological changes with energy-efficient, bio-degradable, long drain, and synthetic lubricants.
“I am happy to share that we have some ambitious plans to strengthen brand SERVO as a fuel-efficient lubricant that puts environment first. Our range of SERVO Green Lubricants address the need for sustainable future. We are also in the process of developing lubricants for EV and for windmills, apart from lubes for BS VI vehicles,” said Mr. V Satish Kumar, Director (Marketing), IndianOil.
SERVO green basket includes SERVO 4T Green, SERVO TRACTOR GREEN, SERVO GREENMILE, and SERVO RAFTAAR. In line with IndianOil’s commitment towards circular economy and reaffirming the concept of Reduce- Reuse- Recycle, containers with 30% Post – Consumer Recycled Resin (PCR) have also been introduced.
IndianOil’s lubricant brand also kept pace with technology to provide to provide the best-in-class and benchmark services to its stakeholders. The Corporation has initiated the roll -out of SERVO pack labels are with QR codes for each tracing and tracking. The SERVO Dost app has also been developed to help customers redeem loyalty points hassle- free and seamlessly.
SERVO, India’s No. 1 lubricant brand, was launched by IndianOil, in 1972. SERVOis testament to India’s indigenous efforts in the petroleum sector, having been formulated at IndianOil’s R&D Centre, one of Asia’s most advanced facilities, in Faridabad. Over the decades, SERVO has evolved to producing and marketing an extensive range of 1,000 active lubricant grades and has established an international footprint, with presence in 37 countries.
SERVO, a Superbrand, is the undisputed leader and caters core industries including Defence, Railways, Transport, Power, Coal, Mining, Automobiles and Steel. SERVO has been approved as lubricant of choice by OEMs including Maruti Suzuki, Hyundai, Tata Motors, and Ashok Leyland, and Mahindra.