22nd September 2022, Nagpur:Taking forward IndianOil’s Vision / Mission statement, ‘…to help enrich the quality of life of the community and preserve ecological balance and heritage through a strong environment conscience…’, IndianOil is undertaking several initiatives towards protecting the one-horned Rhino, categorized a ‘vulnerable’ as per Extinction Risk by WWF. To spread awareness about protecting the Rhinos, the Corporation organized talk shows, painting competitions, and various other informative campaigns as part of the World Rhino Day program.
On the occasion, a public awareness campaign was organized at COCO BKC, Mumbai. A street play was organized highlighting the importance of Rhinos in the ecosystem. A selfie point was another attraction at COCO BKC. Mr. Anirban Ghosh, Executive Director and State Head of Maharashtra State Office, interacted with customers and spoke to them about Rhino and gifted them specially designed mugs. He was joined by Mr. Ajit P. Dhakras, Ch General Manager I/c(Regional Serv.), Western Region Office. Various offices under Maharashtra State, celebrated World Rhino day with customers. To educate young children about the importance of Rhinos, drawing competitions were organized in various schools.
Notably, IndianOil had adopted the one -horned rhino as its mascot, IndianOil Rhino, this month last year. The Great Indian One Horned Rhino is an exquisite combination of strength, power, and agility. More importantly, its identity is rooted in its Indianness, making it the perfect storyteller for brand IndianOil. This Rhino is also a critical cog in the ecology to which it belongs, and its continued well-being is crucial for the sustenance of the ecological chain.
Building on IndianOil’s brand positioning as ‘Truly Indian’, the IndianOil Rhino – the brand mascot of IndianOil –is helping the organization build a lifelong bond with the billion-plus Indians and herald a new era of customer excellence for IndianOil.
On the occasion of World Rhino Day, Mr. SM Vaidya, Chairman, IndianOil said, “IndianOil has successfully combined its responsibility towards environment & ecology, with its business offerings, meeting the energy needs of millions of people every day, across the country.We had launched the Rhino as our mascot in September last year that stands tall as IndianOil’s commitment to protecting India’s biodiversity. We are committed to raise awareness to protect this ecological jewel of India.”
As one of the flagship public sector enterprises of India, the Corporation recognizes protection of environment as a core commitment of its business. More recently, IndianOil has collaborated with the National Tiger Conservation Authority (NTCA) for the transcontinental relocation of ‘Cheetah’ in its historical range in India. The Corporation will contribute Rs.50.22 crore over five years for the project components, including Cheetah Introduction, Habitat Management & Protection, Eco Development, Staff Training and Veterinary Healthcare.The first Cheetahs, flown in from Namibia, were released in the Kuno National Park in Madhya Pradesh in the presence of Hon’ble Prime Minister Shri Narendra Modi on 17th September 2022.