Nagpur : In a one-of-its-kind activity, one of the leading life insurer Max Life Insurance Co. Ltd. (“Max Life/ Company”) is organizing a Virtual Reality (VR) led walk-in experience at its office Nagpur. As a company at the forefront of digitization, Max Life will provide visitors to wear the VR glasses and take them on a ride through a fun roller coaster called the “Journey of Life” starting from childhood to marriage to parenthood to retirement, necessitating the need for an evolving life insurance cover.
Coinciding with Max Life’s third ‘Protection Day’ (three months since the Company announced it that it will dedicate the 6thday of every calendar month as ‘Protection Day’ towards driving awareness regarding financial protection), the initiative will pioneer use of VR to bring alive the various ups and downs of life and help customers realize the importance of having a protection cover that can cater to their changing goals and financial requirements.
Commenting on the occasion, Aalok Bhan, Director & Chief Marketing Officer, Max Life Insurance said, “In India, the uptake of life insurance is still alarmingly low as most do not fully realize the need for a policy until a life event triggers action. The virtual reality initiative will give customers a peek into the ‘Journey of Life’ – a roller coaster with lots of twists and turns, helping them realize the need to prepare upfront and remain protected at every life stage. Through the means of this initiative, we aim to help our customers become financially smarter and strengthen our commitment towards building a financially protected nation where #YouAreTheDifference.”
Continuing its agenda of spreading awareness for enhancing financial protection in the country, Max Life will further engage with communities through Resident Welfare Associations (RWA) in cities across the country over the course of the next few months.
Customers can experience the Virtual Reality ‘Journey of Life’ from 8th to 12th July at the below office branch;
Max Life Insurance Co. Ltd., Sriram Shyam Towers, 5th floor, Next to NIT Building, Kingsway Road, Sadar, Nagpur- 440001 (Maharashtra) District – Nagpur
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