August 2022: Youva, from the house of ‘Navneet Education’, expands its paper stationery segment with its latest range of Youva Jeans journals. For the first time in India, a journal with denim styling is being introduced. This new addition will excite youngsters who are always on the lookout for something fresh and unique. With the launch of Youva Jeans, the brand intends to focus on the trend-conscious youth of today’s age.
Youva has been known to bring in innovative products in the past, especially in the paper stationery segment. The recent addition to their line-up is ‘Youva Jeans’ a hardcover journal, with actual denim fabric styling. The journal comes in classic blue denim and features a sleek pocket on the cover. It is perfect for denim lovers and today’s youth who are constantly on the lookout for new-age and trendy products. It will especially appeal to those who value a product that is fashionable and want a journal which functions as their denim buddy.
This denim series of journals, needed to be practical and efficient from a production perspective. The R&D team of Youva devised a customized process which enabled fabric to be used without fear of shrinkage. The denim fabric is definitely the stand out feature of the Youva Jeans journals, and a lot of thought went behind achieving it, as it is a novel concept.
It is an extremely unique product and the first of its kind. It’s an ideal buy for someone who enjoys a smooth writing experience, loves denim and likes to be a trendsetter.
Speaking about Youva Jeans, Chief Strategy Officer and spokesperson of Youva, Abhijit Sanyal, said, “Youva Jeans is an extremely innovative product developed by our product development team, especially for the college students and young office goers. We are expecting it to be used not just for self-use but also as a cool gifting option”.
