Veteran actor and adman Alyque Padamsee Dies At 90

Alyque Padamsee

NEW DELHI: Alyque Padamsee, noted ad guru and theatre personality, died in Mumbai today. He was 90.

Mr Padamsee was best known for his role as Muhammad Ali Jinnah in 1982 historcial drama “Gandhi”. As the head of Lintas India, he was credited for building it into one of the top advertising agencies in the country.

Widely called the “Brand Father of Indian advertising”, Mr Padamsee was the brain behind several iconic Indian ad campaigns including Lalitaji for Surf, the Liril girl, Cherry Charlie for Cherry Blossom Shoe Polish, Hamara Bajaj, the MRF muscle man among many other memorable ads.

For his contributions to the creative field, he was honored with Padmashri in 2000 and was named “Advertising Man of the Century” by The Advertising Club in Mumbai. He also received the Sangeet Natak Akademi Tagore Ratna in 2012.

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