Bangalore, March 2020: As a pioneer of the Indian MPV segment, Toyota Kirloskar Motor today fortified its position by launching the Limited Edition of its flagship MPV, Innova Crysta. Termed as Leadership Edition, the refreshed Innova Crysta has been introduced to commemorate 15 years of undisputed leadership of Innova in India and keeping in mind the ever-evolving customer needs and requirements, while promising to upkeep Toyota’s legendary promise of delivering ever-better cars designed to enthrall customers. The enhanced Innova Crysta is a seamless union of spectacular design and unparalleled performance, promising a superior driving experience.
Launched in 2016, the Innova Crysta has been the undisputed leader in the MPV segment known for its luxurious features, comfort, safety, and powerful performance. The enhanced Leadership Edition is a blend of effortless power and luxury, perfectly coupled with tasteful features crafted carefully. Available in exciting dual-tone exterior color – a combination of White Pearl Crystal Shine with Attitude Black, and Wildfire Red with Attitude Black, the Leadership Edition of Innova Crysta is a true reflection of Innova’s unprecedented level of magnificence.
True to its unshakable reputation, the Leadership Edition of Innova Crysta is a result of careful craftsmanship that promises uncompromising performance, creating a new benchmark in performance and design coupled with luxury and class.
Commenting on the latest offering, Mr. Naveen Soni, Senior Vice President, Sales and Service, Toyota Kirloskar Motor said, “Innova Crysta became a household name in India for its phenomenal comfort, grandeur design, and unmatched safety features. Thanks to our valued customers, it has been a runaway market leader in the MPV segment with over 50% segment share in the month of February 2020. Listening to our customers’ voice and continuously striving to offer ever-better cars and services, we believe the Leadership Edition of Innova Crysta comes at an opportune time, enhancing the overall experience for our customers with an upgraded offering.
At Toyota, we pay utmost importance to customer’s evolving needs and always thrive to deliver a better, safer and smarter product. With the Leadership Edition of Innova Crysta, we are confident that our customers will enjoy this improved version which offers a host of exciting features tailored to meet the taste and preferences of our customers” he added.
The Innova often referred to as the segment creator, has maintained a leadership position since its launch in India way back in 2005, continuing to be the most preferred MPVs in the country. Toyota Kirloskar Motor continues to strive hard to bring a range of vehicles that lead the way in creating a world-class driving experience.
