Program milestones
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- After Mumbai and Delhi, ICICI Lombard conducted a rally in Nagpur under its “Ride to Safety” campaign
- Children along with their parents participated in the rally
- The company has distributed over 1,00,000 ISI marked helmets to children and parents since the inception of the program in 2015
- Ride to Safety campaign focuses on inculcating the habit of wearing helmets especially for the pillion riders
Nagpur, February 16, 2020: ICICI Lombard, one of the largest private general insurance companies in India, organized a rally today at Vinayakrao Deshmukh High School & Junior college, Lakadganj, under its Ride to Safety initiative. The company has conducted such drives in Mumbai and Delhi earlier. This rally aimed to raise awareness around road-safety measures, predominantly amongst two-wheeler riders along with the pillion riders.
The rally was attended by senior dignitaries from the traffic and transport department of Nagpur along with ICICI Lombard’s senior officials. Mr. Chinmay Pandit, Deputy Commissioner of Police, Traffic, Nagpur along with Mr. Jerry Jose, Head-Human Resources, ICICI Lombard flagged off the event.
Among the different vehicle categories, two-wheelers account for the highest share in total accidents (35.2%), of road accidents in the country, as per the Ministry of Road Transport and Highways in 2018. Non-wearing of helmets by two-wheeler riders caused 43,614 deaths and accounted for 28.8 percent of total road accident deaths in the country during 2018.As per the statistics shared by Nagpur City Traffic Police although the overall road accidents in Nagpur declined by 9.84% in 2019 there was still a 4.8% rise in overall fatalities.
Being a responsible corporate citizen, ICICI Lombardcontinuously strives to be socially responsible and provides solutions through its various CSR initiatives. The company has undertaken interventions in the areas of Road Safety, Preventive Healthcare, and Wellness. Under its Ride to Safety initiative, ICICI Lombard has always conceptualized impactful activities such as workshops, rallies, and other on-ground activation. More than 500 workshops have been conducted in various municipal schools across Mumbai, Pune, Delhi, Nagpur, Chennai, Bengaluru and Ahmedabad since September 2015. ISI-marked specially-designed helmets have been given to over 1,00,000 children and parents post the workshops.
Jerry Jose, Head-Human Resources, ICICI Lombard General Insurance Company Limited said, “As an insurer, we have been driving initiatives towards safety and wellness at large. We have been actively working towards creating a safer community by educating Indians on road safety measures under the aegis of our “Ride to Safety” campaign. We envision an India where every two-wheeler driver and pillion rider will don a helmet while on the road. Our rally in Nagpur is a part of this vision and we hope that this initiative will help parents to incorporate this road safety habit amongst their kids.”
