We, at Toyota, are fully committed towards sustainability and protecting the environment in line with our principle of ‘Respect for the Planet’. Towards this, in 2015, Toyota announced its global environmental challenge 2050, which seeks to contribute towards establishing a ‘future-proofed’ sustainable society that is in harmony with nature. Under this ambition, Toyota has set for itself six challenges, the first three of which includes goals towards achieving carbon neutrality by 2050 throughout the entire lifecycle of our products.  Thereby, we not only aim to address the impact of the vehicles that we sell, but also to cover our entire value-chain including manufacturing activities. In that sense, we aspire to go beyond the tailpipe emissions, and take a more holistic and society focused approach in our sustainable interventions.

There are many green energy pathways in electrification and alternate fuels that can help the transportation sector lower its dependence on fossil fuels, along with reducing its carbon footprint. Toyota has developed all clean technologies and believes in introducing these based on each country’s unique requirements and context, so as to minimize fossil fuel usage and achieve carbon reduction in the fastest possible time. Towards this direction, given India’s energy mix, its unique consumer profile and needs, infrastructure readiness, and the Government’s diversified efforts towards becoming ‘Atma Nirbhar’ in energy by 2047, we are advancing solutions with greater agility, thereby introducing and supporting multiple clean technology pathways. 

As one of the most appropriate solutions, ethanol holds tremendous potential for India as it is an Indigenous and clean energy source, that can significantly reduce fossil fuel consumption, the energy import bill and carbon emissions. Being agriculture based, higher use of ethanol as fuel will also increase farmer incomes and create new jobs, thereby boosting the rural economy besides increasing revenue for the Government from surplus sugar and food grains. The Government has recently launched second-generation technologies for producing ethanol from agricultural residues like parali, which is currently otherwise burnt. This possibility will not only prevent severe air pollution but also help generate wealth from waste.

India has already achieved 10% ethanol blending five months ahead of schedule. The implementation of 20% ethanol blending in petrol by 2025-26 is expected to substitute 86 million barrels of Gasoline, thereby leading to forex savings of Rs. 30,000 crores for India, as well as reducing 10 Million tons of carbon emissions. Given the huge potential of ethanol production that exists up to and beyond E20, these benefits can increase multi-fold with the introduction of Flexi Fuel Vehicle (FFV) technology, that can flexibly use higher ethanol blends from 20% to 85%. 

Globally, many countries like Brazil have hugely benefited from large scale introduction of FFVs. In fact, in Brazil an innovative Flexi fuel-strong Hybrid electric vehicle technology (FFV – SHEV) has been introduced by Toyota Brazil, which has the lowest Well-to-Wheel (W2W) carbon emissions for any technology in the country. An FFV– SHEV has a Flexi Fuel engine and an electric powertrain, thus providing dual benefit of higher ethanol use and greater fuel efficiency, as it can run for significant time periods on its EV mode, wherein the engine is shut off. The FFV-SHEV has much higher economic multiplier benefits, as it can hasten local manufacturing of electric and flexi-fuel powertrain parts, thus providing a disruption free & low risk industry and energy transition. As this technology provides the opportunity to benefit from both electrification and bio-fuel energy pathways, it enables a faster reduction of fossil fuel consumption, CO2 emissions, as well as boosting the agrarian economy.

In this background, Toyota today launched the pilot project on Flexi-Fuel Strong Hybrid Electric Vehicle Technology in Delhi. The Company was highly motivated and truly grateful for the gracious presence and strong support of Hon’ble Shri. Nitin Jairam Gadkari, Union Minister of Road Transport and Highways, Hon’ble Dr. Mahendra Nath Pandey, Union Minister of Heavy Industries, Hon’ble Shri. Bhupinder Yadav, Union Minister of Environment, Forest, and Climate Change and Hon’ble Shri. Rameswar Teli, Minister of State for Petroleum & Natural Gas – Government of Delhi, at this important occasion, which was also witnessed by other key government dignitaries, high-ranking diplomats, industry leaders, academia along with senior executives of Toyota Kirloskar Motor, Mr Masakazu Yoshimura, Managing Director & Chief Executive Officer, Mr. Vikram S Kirloskar – Vice Chairman, Mr. Vikram Gulati – Executive Vice President and Mr. Sudeep S. Dalvi – Senior Vice President and Chief Communication Officer. 

During the launch, the Toyota Corolla Altis FFV-SHEV, that has been imported from Toyota Brazil for the pilot project was unveiled. This initiative marks Toyota’s first step to promote and create awareness on Ethanol as an important indigenous, carbon neutral energy pathway, along with the advanced Strong Hybrid Electric Vehicle technology of Toyota that can help India achieve true self-reliance, and contribute towards the national target of Carbon Net-Zero by 2070. Further, as a part of this project, collected data will be shared with the prestigious Indian Institute of Science, for conducting a deeper study about the well-to-wheel carbon emissions of FFV / FFV-SHEV in the Indian context. In this regard, a Memorandum of Understanding was also signed between Toyota Kirloskar Motor (TKM) and the Indian Institute of Science, Bangalore. 

Being a pioneer in electrified technology and as a responsible corporate citizen, TKM will continue its relentless efforts and contribute to future innovations by sharing sustainable technological advancements in the green mobility space.

• The Western part already contributes a substantial 15% to Melorra’s total orders

• By FY ’26, Melorra is looking to mark up to 350 experience centers across India 

• It recently launched a new festive ad campaign #HarGharMelorra to celebrate its spread across cities further strengthening its connect with the real India

2022: Melorra, one of India’s fastest growing D2C brand that specializes in trendy, light-weight, BIS hallmarked gold jewellery at affordable rates has achieved the lofty goal of delivering in 26,000+ pin codes across India, UAE, USA, UK and Europe and is still expanding. True to its mission, marking the joyous occasion of the auspicious festive season, the brand will be launching every Friday – a new collection with a total of 75+ designs in gold and diamond. It also released its new festive ad-campaign #HarGharMelorra recently with the promise to adorn every Indian woman giving them the option to pick and choose from its huge range and designs for every single day of the festivities ahead. The Western part of the country already contributes a substantial 15% to Melorra’s total orders and they plan to expand exponentially in the region.

In its new festive collection Melorra will be launching 4 new collections to perfectly capture the zest and fervour of the festive season. The brand has 23 experience centers and is looking at marking up to 350 experience centers pan India by the FY ’26. With its seamless choosing and buying experience including the touch, feel, and trial of jewellery, Melorra is fast emerging as one of the most preferred brands for everyday gold wear.

Saroja Yeramilli, the Founder and CEO of Melorra, said, “After 2 years of Covid spell, this year people are going to be celebrating in a big way, with friends and family. Melorra is all geared up with its 4 different collections to be the part of these celebrations. We have seen a growing demand for lightweight gold jewellery that women can wear everyday with their daily wear wardrobe. Our campaign, #HarGharMelorra, is yet another step in this direction, to reach out to the remotest of markets and also increase accessibility to our entire gamut of products to a larger cross section of customers. Our designs are inspired by global fashion trends and are just the perfect choice for every occasion, be it festive or simple every day wear. We launch a new collection every Friday and have on offer over 18000 designs in gold and diamond. Our aim is to amalgamate the passion that Indians have for gold, with the change in perspectives and palates which comes out beautifully in our designs.”

The brand, known for its innovative approach and modern designs, is the perfect option for those looking for jewellery complementing every occasion. With 75 designs being launched every week, Melorra allows every Indian easy access to its wide range of designs living up to its overarching goal of providing access even in the remotest of markets, ensuring that those in hinterlands also have the choice to get trendy, affordable jewellery delivered right at their doorsteps. 

Melorra has been a disruptor in the fine, trendy, and lightweight gold jewellery segment ever since it started operations in 2016. The company has witnessed accelerated growth over the past year and expects the trend to continue during the festive season. The COVID-19 pandemic has shifted consumer preferences towards buying lightweight and affordable fine jewellery with a focus on quality & design. Melorra offers all of this and more. It has made its mark from villages with a population of less than 10,000 to cities with populations above 1 million. Melorra currently records a revenue of 350 crores and aims to become a $1 billion company 5 years from now.

About Melorra:

Melorra, one of India’s fastest growing D2C brand offers lightweight and affordable fashionable gold jewellery(the majority of the demand comes from the 20-50k price range).Melorra has so far delivered to over 3000 cities/towns/villages in the country and made its mark everywhere – from villages with a population of less than 10,000 to cities with a population above 1 million. With its recently expanded delivery capabilities to the US, UK, Singapore, and UAE, Melorra is making sure that gold is fashionable every day!

October : DHL Express, the world’s leading international express service provider, is spreading the festive cheer again. Individuals can now send gifts and sweets internationally at a discounted rate of at least 50% for shipments weighing more than 2kg. With the Diwali offer, DHL aims to help customers connect with their friends and families worldwide.

Sandeep Juneja, Vice President, Sales and Marketing, DHL Express India, said, “The excitement of Diwali is even brighter and happier when we stay in touch with our loved ones. With the Diwali offer, we intend to bring a feeling of home to those living miles away. With DHL’s door-to-door shipping and tracking options covering 220 countries and territories, we aim to be the trusted service partner for our customers.”

Customers can receive updates on the shipments’ status through SMSes or e-mails. 

The discount is available at over 650 DHL service points until October 29, 2022. 

To enquire about this offer, customers can call DHL Express’ Toll-Free number 1800 11 1345 or SMS DHL to 56161 and use the code DIWALI.

October  2022: The new range of HQ Sparkle journals from the house of ‘Navneet Education’ is the latest addition to the company’s office stationery segment. 

Journals in a formal environment have always been of a standard black or solid colour. Stepping ahead of the mediocrity, Sparkle by HQ is the new entrant that will certainly catch your eye with its beautifully crafted rich cover. Sparkle offers you the opportunity to attract the limelight amidst a crowd of ‘me too’ and plain journal users. The book is designed considering the need of today’s young generation to seek attention. The material and finishes have been thoughtfully sourced and developed for a fulfilling journey of writing. Sparkle by HQ is as lovely on the inside as it is on the outside, because of its 100-gsm bright white pages. You will truly be in the limelight once you hold it close. The silver gilding on the edges of the journal adds a dash of flamboyance to help you make that first impression.

The most significant item on any office supply roster is a journal, which is also the most frequently gifted item. HQ Sparkle is an apt gift, which could be given to your loved ones.

Abhijit Sanyal, HQ’s Chief Strategy Officer and spokesperson, said, “All HQ products are unique and crafted to perfection. We wanted to get a product that can make a strong statement for its user. ‘Sparkle’ is the expression, and it exudes glamour and rich quality. Sparkle is like your own limelight. We always focus on understanding our customers’ specific needs and tailor our products accordingly.”

HQ Sparkle is available at leading stationery stores across major Indian cities. Apart from that, it is also available on Flipkart and Amazon, and thus can be delivered right to your doorstep.