Many marketing specialists are looking for the best way to deliver information about a brand or a product to a customer. They put forward their best effort to create a loyal customer who would download and use their brand application.
A mobile application is a direct channel to feed clients with anything that may profit the company and the client.
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.
Mobile is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. From opening an email to visiting your website to reading your content, it’s all accessible through a small mobile screen.
When it comes to mobile marketing, text messaging and mobile app notifications are two of the most common ways for brands to connect with their customers. Both of these methods have benefits, but it becomes more and more clear that one has a strong advantage over others.
App Notification – These are personalized messages sent to users nudging them to complete certain actions in your app. They can also be used to convey information like updates or announcements. And they’re successful when they’re tailored to the user’s preferences or interests.
Users will keep permitting it so long as your push messages provide value. When you fail to give them anything useful and begin to annoy them, they may choose to revoke that permission.
SMS – SMS are perceived to be more trustworthy than other forms of communication. Overwhelming, text messaging is used as an immediate communication channel for the people and the companies you trust.
The trust in this personal mode of communication reflects in its open rates SMS message have an open rate of 98% compare that to the 20% open rate of email, and you’ll see how much more trust customer place on text messages over email.
App notifications are less effective than SMS-
Famous apps like WhatsApp, Facebook, Twitter, and Instagram cannot compete with other minor apps. SMS or Text message, on the other hand, do not need to compete with these brands as the user does not need to access any application to be notified by them.
Secondly, problems with the apps are that the user is not aware of the particular app. The customer first needs to search for the app and then download it. Just like the user installs the app he can similarly uninstall the app or can decide to turn off the notifications of that app. With text messaging the user has immediate access to the SMS service because it is already built-in function in every mobile. Also, the SMS feature cannot be deleted from the mobile.
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