Maruti Suzuki Dzire retains number 1 position in September, increases lead over Alto

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Maruti Suzuki Dzire ramped up the production of the Dzire sedan further in September as buyers queued up ahead of the month-long festive days. The compact sedan, which toppled Alto last month to claim the numero uno position, extended its lead over the mini car during last month.




Maruti Suzuki Dzire clocked 34,305 units last month, an increase of 81 percent over the same month last year. The Maruti Suzuki Dzire was launched in an all-new avatar by Maruti in May but ramp-up in volumes began only recently.

Read | Tata Teleservices to sell its wireless mobile business to Bharti Airtel. 

Alto, the old warhorse of Maruti, marked a dip in volumes yet again clocking 23,830 units last month, a fall of 14 percent compared to the same month last year. Volumes of entry hatchbacks have remained flat since many quarters as buyers have moved up the value chain.

Maruti Suzuki Dzire retains number 1 position in September


Premium hatchback of the two year-old Baleno retained the third spot with sales of 16,238 units while Wagon-R came in fourth with 14,649 units sales during September. Maruti held on to its market share of 50 percent during the reporting month.

Korean brand Hyundai, which had three models in the top 10 list (Maruti had six models) in September, saw volumes cross the 50,000 mark, thanks to robust demand for the Grand i10 and 120 Elite.

Grand i10 climbed two spots to become the fifth largest-selling model even as i20 Elite and Creta settled for eighth and ninth spots. The Verna sedan became the best-seller in the mid-size sedan segment.

Mahindra & Mahindra retained its third spot with sales of 23,145 units during last month, a growth of 21 percent over 19,158 units clocked in the same month last year. Volumes of Bolero, Scorpio and XUV 500. Consumers scrambled to book their Mahindra vehicle before the cess hike kicked in in the middle of last month.

Tata Motors saw a solid bump-up in volumes thanks to the new launch Nexon and continued demand for the Tiago. Compact SUV Nexon, which was launched last month saw 2,772 units sales while Tiago climbed one spot to the 12th position with sales of 8,316 units in September.

Tata Nexon


The fear of a price hike positively impacted Honda volumes, too, with the Japanese brand witnessing a jump of 21 percent last month to 18,257 units. The fourth largest car maker saw volumes of the City fall behind the Hyundai Verna, which as per company claims has garnered 15,000 bookings.

With their limited and aging product range Ford, Renault, Nissan and Toyota continued to struggle in the domestic market as buyers moved to competition.

Toyota, the other big Japanese brand, saw a volume growth of just 2 percent last month; French major Renault saw volumes fall by 10 percent. Despite having eight models across two brands, six of which are from the volume generating segment, Nissan sales grew by just 1 percent last month.

Upendra B
Upendra B
A Nagpurian - Upendra is our expert writer, he writes about business, marketing trends, music and lifestyle.

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