Gionee to launch new range of budget smartphones in India
Amid restructuring plans to scale up its India business, Chinese smartphone maker Gionee is set to launch a new range of smartphones on April 26.
According to industry sources, the smartphones are expected to be priced in the bracket of Rs 9,000 and Rs 15,000 and a “Full View Display” is said to one of the key features of the devices.
Gionee, which competes with the likes of Xiaomi, Samsung and Lenovo has ramped up its marketing budget to around 750 crore in 2017-18. In November last year, Gionee India Global Sales Director David Chang told the company aims to become top 5 in the Indian smartphone market by March 2018. Gionee is focusing on expanding its product portfolio and strengthening retail presence in the country.
In November last year, Gionee unveiled the F6, F205 and Steel 3 with Full View display at an event in China. We can expect one or more of these devices to make a debut in India on April 26. S11, S11s and M7 Plus were also announced, though the phones are priced on a higher side. F205 is an entry-level phone with an 18:9 display, metal unibody design, 8MP rear camera, and more. The F6 has a 3D curved glass back design, dual rear camera setup, among other features. Steel 3 meanwhile gets a 5.5-inch HD+ display, Snapdragon 425 processor, 8MP shooters on both sides of the phone and a 4000mAh battery.
Gionee, which established its presence in India in 2012, claims to have retail presence in over 42,000 stores and has 600 exclusive service centres in the country. It claims a customer base of 1.25 crore in the country.
The company has also been aggressively pushing for sports sponsorship.
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