With a month to go for the FIFA U-17 World Cup 2017, the Local Organising Committee (LOC) and Sony Pictures Networks India (SPN) formally launched the official song of the tournament ‘Kar Ke Dikhla De Goal’.
FIFA U-17 World Cup 2017, The composition showcases the vibrancy and uniqueness of India while resonating with a global audience simultaneously.
The music video for the song celebrates diversity, showcases how the nation is waiting in anticipation for the U-17 World Cup and features stars like Bhaichung Bhutia, woman footballer Bala Devi, singers Shaan, Papon and cricket legend Sachin Tendulkar amongst others.
The music video for the song celebrates diversity, showcases how the nation is waiting in anticipation for the U-17 World Cup and features stars like Bhaichung Bhutia, woman footballer Bala Devi, singers Shaan, Papon and cricket legend Sachin Tendulkar amongst others.
The music video of the song will be broadcast on SPN’s on-air and digital platforms across genres.
Rajesh Kaul, President Distribution and Sports Business, Sony Pictures Networks India, said, “We are ecstatic to be the first broadcasters in history to collaborate with FIFA to co- create an Official Song for a FIFA tournament. From the very beginning of this association, we have worked closely with the LOC/FIFA to ensure that FIFA U-17 World Cup 2017 is a monumental success.”
AIFF President and LOC Chairman Praful Patel said, “We are doing everything in our capacity to make this the biggest sporting event in India and I am sure the Official Song will help increase and broaden the appeal of the first ever FIFA tournament in India.”
The U-17 World Cup, the first FIFA tournament to be held in India, will be played across six venues from 6-28 October.
Sony Pictures Networks India (SPN), the official broadcasters of the FIFA U-17 World Cup 2017, will telecast the matches live and exclusively on their sports channels and live stream it on their digital platform, SonyLIV.
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