Asian Paints Launches Its First ‘Beautiful Homes’ Store in Nagpur


Nagpur: India’s largest paint and decor company, Asian Paints launches its first premium ‘Beautiful Homes’, a multi-category décor showroom in Nagpur. Located at Siddheshwar Hall on Manewada Road, the new Asian Paints Beautiful Homes store is set to offer a unique and immersive shopping experience with technological trends that will enhance customer service and experiences at the store. The state-of-the-art store was inaugurated by Amit Syngle, Managing Director & CEO, of Asian Paints today. The store displays products across multiple categories for residential as well as commercial spaces.

Spread across a 7,886 sq. ft. across four floors, the Beautiful Homes store in Nagpur is a one-stop-shop that offers comprehensive solutions to consumers displaying a diverse range of products across all home categories – Furniture, Bath, Lights, Fabrics, Rugs, Modular Kitchens and Wardrobes, Bedding, Safe Painting Services and much more. Visitors can also explore the exquisite decorative lighting collection from White Teak and the wide range of Weatherseal’s UPVC windows and doors system.

Adopting a ‘Phygital’ (physical + digital) experience, the store is designed to aid customers in making sound and quick decisions to suit their home decor needs. It helps customers visualize their spaces, thus enabling them to select the right décor and design before making a purchase decision. The Beautiful Homes store also offers expert consultations to provide comprehensive end-to-end design solutions enabling consumers to bring their dream homes to life.

Nagpur is a rapidly growing location for decor and furnishings. The market has demonstrated a growing demand for decorative products and seeks unconventional and new products, designs, supplies, and ideas for their homes under one roof. Sensing this need, Asian Paints launched its first Beautiful Homes store in the city, bringing its deep understanding of interior and exterior décor to the people of the city.

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