Twitter will share ad revenue with some content creators

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Twitter will begin sharing income from commercials with some of its content material creators, Chief Executive Elon Musk stated on Friday.

Effective Friday, income from commercials that appear on a creator’s reply threads, will be shared. The person ought to be a subscriber of Blue Verified, Musk said.

Musk, however, did no longer provide important points about the portion of income that would be shared with users.

Twitter has viewed advertisers flee amid issues about Musk’s method to content material moderation rules, impacting its revenue.

Days after taking charge of the company, Musk stated Twitter had viewed a “massive” drop in income and blamed activist companies for pressuring advertisers.

As Twitter CEO, Musk has centered on lowering fees and introducing new plans for Twitter Blue subscription service, which presents the sought-after “verified” badge.

Separately, Musk stated on Friday that legacy Blue Verified would be scrapped in a few months as it was once “deeply corrupted”.

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