27th September 2022: Tata Motors, India’s largest commercial vehicle manufacturer,today set new benchmarks in India’s rapidly growing pickup segment with thelaunch of the Yodha 2.0, Intra V20 bi-fuel and Intra V50. These rugged and tough pickups come with bold new design and offer the highest load-carrying capacity, largest deck length, longest range and are equipped with several modern features essential for a safe and comfortable drive. Designed and engineered to cater to a wide variety of urban and rural applications, the new Yodha 2.0, Intra V20 bi-fuel and Intra V50 are ideal to service the diverse mobility needs of the fast-growingagriculture, poultry and dairy sectors as well as the expanding delivery requirements of FMCG,e-commerce and logistics sectors. Each of these pickups offer the lowest total cost of ownership in their category to enable our customers earn maximum profits. Tata Motors commemorated the launch of India’s best pickups by delivering 750 of them to customers across the country.
Launching the new range of pickups, Mr. Girish Wagh, Executive Director, Tata Motors, said, “Our small commercial vehicles are renowned for providing livelihoods to millionsof customersand enabling their success. As theirambitionfor business growth and a better life turns bolder, they will discover an ideal match in our new range of pickupsas these have been specially co-developed to address their evolving aspirations. Every aspect of these pickups has been meticulously engineered to efficiently service a wide variety of uses across urban, semi-urban and rural areas.They come with bold new design and offer the highest payload capacity to carry heavier cargo;largest deck length to carry voluminous loads; highest power to weight ratio, longest range to traverse maximum distance; and modern safety and comfort features for stress-free driving. With all-terrain access to reach the remotest locationsandthe backing of India’s largest dealer and service network, the holistic value proposition offered by our comprehensive range ofpickups is unbeatable.The introduction of these new-age pickupsreiterates our commitment to always empowerand equip thecustomers with best-in-class vehicles to deliver more progress and success.”
Yodha 2.0 offers highest 2000kg rated payload capacity with best-in-class off-road capability
With its rugged aggregates, the new Yodha 2.0 can tackle the toughest terrain with ease, ensuring seamless and faster cargo movement in remote parts of the country. The Yodha 2.0 also features an updated design with rugged looks, Tata signature ‘Trust Bar’ and a stylish grille amongst other functional upgrades.
The Yodha is also available in 1200, 1500 and 1700kg rated payload options, comes with 4×4 and 4×2 configurations, and is available in single cab and crew cab options empowering the customers to choose their perfect model and cab type for their use.
Intra V50 smart pickup offers high 1500kg rated payload capacity and largest deck length
The new Intra V50 sets new paradigms in the segment with itshigh payload capacity, state-of-the-art cabin comfort, longest load deck and high ground clearance for worry-free all-terrain operations in urban and semi-urban areas.
Intra V20 is India’s first bi-fuel pickup with 1000kg payload andlongest range of 700km
Tata Motors showcased the Intra V20, the country’s first bi-fuel (CNG+petrol) commercial vehicle with payload of1000kg, that combines the robustness of the proven Intra V20capabilities with the lower operational cost of CNG to deliver more value.
The preferred pickup of over 1 lakh happy customers, the Intra is ideal for multiple applications. Built on Tata Motors’ successful ‘Premium Tough’ design philosophy, the Intra rangecomes equipped with modern features like walkthrough cabin, dash-mounted gear lever and also includes V10 and V30 specs making it the smart pickup choice for varied uses.
In addition, customers benefit from thebest-in-industry after-sales, easy availability of spares and value-added services offered under the Sampoorna Seva 2.0 programme, which includes:
- Tata Zippy: Repair time assurance programmewith problem resolution within 48 hours*
- Tata Alert:Road side assistance programme with assured problem resolution within 24 hours* for vehicles under warranty
- Tata Guru: 50,000+ trained technicians to provide roadside and workshop assistance for repairs and services across the country
- Tata Bandhu: A unique app that brings all stakeholders –mechanics, drivers and fleet owners on a single platform for easy connect with Tata Gurus when needed
A 360-degree, national multimedia marketing campaign has been launched to engage audiences through emotive storytelling that brings to life the multiple facets and features of the newly introduced pickups. These campaigns effectively highlight key attributes of the various pickups along with the engineering prowess, service ecosystem and ease of access that Tata Motors brings to its customers.