Sony strengthens its Alpha system with the introduction of FE 50mm F1.2 G Master™ Lens

Sony strengthens its Alpha

1. High-performance Autofocus (AF) and tracking at F1.2 for enhanced imagery and creative effects

2. Excellent resolution and beautiful bokeh for both stills and videos

3. Professional control and reliability in a compact form factor

New Delhi: Sony India unveils the newest addition to its G Master full-frame lens series, the FE 50mm F1.2 GM (model SEL50F12GM ), delivering excellent resolution and dramatic bokeh known to Sony’s G Master line. With industry-leading AF (autofocus) capabilities and professional control and reliability in a compact and lightweight design, the lens offers a maximum of F1.2 aperture which combines an impressively shallow depth of field for maximum creative expression with incredible light gathering capabilities, allowing for faster shutter speeds and lower ISO in low light settings, making it ideal for portraits, wedding photography, video and more. “Sony takes the level of expression and usability for still images and video a notch higher with the 60th E-mount lens, the FE 50mm F1.2 GM,” said Mukesh Srivastava, Digital Imaging Head at Sony India. “We’re always listening to our customers to deliver the best imaging technology. The FE 50mm F1.2 GM, our first F1.2 lens for the α brand, is designed to meet the changing needs of today’s content creators through the power of technology.”

1. Excellent resolution and beautiful bokeh for both stills and videos

The FE 50mm F1.2 GM features the latest optics, including three XA (extreme aspherical) lens elements, that contribute to high resolution across the entire image and is maintained even when fully opened at F1.2. The new lens also ensures clear images in backlit scenes, thanks to Sony’s Nano AR Coating II that effectively minimizes internal reflections so that flare and ghosting do not occur. The FE 50mm F1.2 GM creates dramatic G Master bokeh at the maximum F1.2 aperture to provide dimensionality to every image. Using the newly developed 11-blade circular aperture unit and fine-tuned optical design with minimal spherical aberration, the lens can achieve smooth, deep bokeh in both the foreground and background.

2. High-performance Autofocus (AF) and tracking at F1.2 for enhanced imagery and creative effects

The lens can keep subjects in sharp focus even at an extremely shallow depth-of-field with fast, precise, quiet Autofocus (AF) and tracking, thanks to the four XD (extreme dynamic) Linear Motors which provide high thrust efficiency. When precise focusing is required, especially when shooting 4K video with human eye tracking, the FE 50mm F1.2 GM allows the user to focus on composition enabled by its excellent response with minimum delay and low vibration. In addition, the lens’s floating focus mechanism, controlled by its dedicated lens drive algorithm helps achieve high resolution over the entire focus range, with a minimum focus distance of 0.4mm.

3. Professional control and reliability in a compact form factor

The FE 50mm F1.2 GM is designed keeping the professional content creators in mind. With
convenient controls and functions such as a Linear Response MF (Manual Focus), aperture ring with a click on/off switch, focus mode switch, and two customizable focus hold buttons, the FE 50mm F1.2 GM combines easy operation with professional control. The lens also features a dust and moisture resistant design and a fluorine front element coating that protects the lens from fingerprints, dust, water, oil, and other contaminants. Developed using Sony’s latest simulation technologies and the latest optical design, the lens comes in a surprisingly compact and lightweight form factor (φb87 x 108mm, 778g.), providing high mobility and easy handling.

Price and Availability

The new FE 50mm F1.2 GM lens will be available across all Sony Centers, Alpha Flagship stores, www.ShopatSC.com portal, and major electronic stores across India from 15 th April 2021 onwards.

Model –  FE 50mm F1.2 GM         MRP. (228,990/-)