December 2022: PNG Jewellers launched their exquisite wedding jewellery, “Purple Brides” for the wedding season. The campaign launched amidst much fanfare online, will be available across all its stores in India and aims to attract brides to be and wedding families. The campaign will continue until the 31st of January 2023 and will also offer 25% off on making charges on select jewellery.
“Purple Brides” campaign reflects the brand’s Royal Purple colour and is an instant recall amongst its customers. The new collection is a contemporary take on traditional Indian weddings. The winter wedding season is all about contemporary styles, glitzy and glamourous celebrations that are contemporary in nature.
The legacy brand has introduced its contemporary take on traditional bridal jewellery in gold, with wedding sets in Kundan, Jadau, coloured stones etc. The wedding sets will include long and short necklaces, earrings, Bangles, finger rings and maangtikas. Whereas the wedding sets in diamond jewellery will see a range of long and short necklaces, earrings, bangles and finger rings in Rose gold and diamonds, uncut diamonds etc.
Chairman and Managing Director of PNG Jewellers said,” The loyalty of our customers has always pushed us to do better, be novel in our thought process and bring something different every wedding season. Over generations, we have seen brides flaunt their wedding Saaj from PNG Jewellers. This wedding season, our entire bridal collection has a contemporary look. The designs are scintillating to say the least and we are very excited to launch this collection. Buying jewellery for one’s wedding is a tradition unto itself, and this year, our contemporary designs will win the hearts of modern and contemporary brides.”
