December 2023: DAEWOO, the globally renowned brand owned by the South Korean conglomerate POSCO DAEWOO, has strategically positioned itself and entered the thriving West India market with its innovative products. Known for its synonymous commitment to quality and innovation, DAEWOO stands as an iconic and legendary brand with a 50-year global heritage in both the Automotive and Electronics sectors. With a significant presence already established in 110 countries, DAEWOO has expanded its global reach into India through strategic brand licensing partnerships.
DAEWOO has formed a strategic partnership with Kelwon Electronics and Appliances Private Limited, based in Gurgaon. Kelwon, led by Mr. H. S. Bhatia, ex-LG and Airtel, and a well-known figure in the Indian consumer market, has been chosen as the exclusive brand licensee for Daewoo in India. This alliance capitalizes on H. S. Bhatia’s extensive industry knowledge and aims to introduce DAEWOO’s global brand of innovative technology-led innovative products to the Indian market. This collaboration underlines DAEWOO’s dedication to becoming a household name in India while also supporting local manufacturing efforts.
The brand will launch a complete range of power and energy storage products including investors, solar, batteries automotive batteries, lubricants, electronics and home appliances etc.
Mr. Chan Ryu, Director, of Daewoo India Operations, emphasized that DAEWOO, part of the POSCO conglomerate, possesses a globally recognized trademark and a well-established presence in international markets including USA, Europe, China, Middle East, UAE, and many more. The rapid growth of the Indian market serves as the primary motivation for their decision to enter this dynamic landscape.
“In our initial stage, we are introducing a range of Power & Energy products, encompassing batteries for both four-wheelers and two-wheelers, as well as inverter and solar batteries. Additionally, we will offer a variety of HUPS inverters and UPS systems designed for both online and offline applications, featuring wall-mounted options with integrated lithium batteries. Furthermore, we are set to launch high-capacity Voltage Stabilizers ranging from 0.5 KVA to 5 KVA to ensure optimal protection for your electrical devices” added Mr. Ryu
Sharing the future roadmap Mr Ryu elaborated, “Furthermore, in the upcoming year, as part of our Consumer Durables portfolio, we will introduce a wide range of products including air purifiers, LED televisions, audio speakers, water purifiers, smart fans, air coolers, home automation systems, and a comprehensive selection of small home and kitchen appliances. These products will offer innovative and diverse features while remaining budget-friendly. Additionally, we have exciting plans to unveil a captivating line of e-bikes and e-cycles in the Indian market Mr H. S. Bhatia, the Managing Director of Kelwon Electronics & Appliances Pvt. Ltd., the designated brand licensee for DAEWOO in India, expressed his excitement, stating, “We are delighted to welcome DAEWOO, a revered Korean brand, into our brand portfolio. DAEWOO boasts a rich history of innovation and enjoys the trust of millions of consumers worldwide. We are enthusiastic about harnessing our innovation capabilities and extensive distribution network to unlock new opportunities for both the brand and our valued customers. This long-term partnership forms the cornerstone for our company’s sustained growth in the years ahead.”
