As the world around us changes rapidly and access to information grows exponentially, there has been a shift in the way consumers across India are viewing their lifestyle and food choices. This shift in perception is especially evident amongst younger Indians, between the ages of 18 -35 years, who have become cognizant of their lifestyles, and are consciously taking steps to improve it.
According to a recent survey conducted between 5th – 25th March 2021 by Ipsos India, a research consulting firm, 78% respondents feel healthy snacking is important (Very important (58%) and Fairly Important (20%) amidst changing lifestyles. The quantitative survey by Ipsos India aimed to identify the changing snacking habits and preferences amongst India’s urban youth amidst the evolving modern lifestyle. Overall, the survey results showcase how increasingly younger people in India are becoming more concerned about their health and this is propelling them to change their snacking habits. The survey highlights how younger people across India, are increasingly opting for healthy and nutritious snacking options like almonds and fruits, instead of high calorie junk foods.
A total of 4,148 respondents, NCCS A men and women, between the age group of 18 to 35 years were interviewed across 12 cities in India, including, Delhi, Lucknow, Ludhiana, Jaipur, Mumbai, Ahmedabad, Kolkata, Bhubaneswar, Chennai, Bengaluru, Coimbatore and Hyderabad.
