After releasing teasers about “a huge partnership that is all set to transform the mobile phone industry”, Flipkart has finally announced an exclusive tie-up with Taiwanese tech giant Asus to sell the company’s latest ZenFone line of devices.
The first device that will be launched as part of the deal will be the ZenFone Max Pro, which will be launched as a ‘Made for India’ product, according to Asus’s regional head for India, Leon Yu.
The ASUS Zenfone Max Pro would be announced at a separate event on April 23 at 12:30PM. ASUS and Flipkart haven’t announced the specifications of the Zenfone Max Pro other than its processing chipset, which we will discuss in the section below. We expect the companies to release the upcoming smartphone’s complete hardware and software specifications as well as its pricing and availability on April 23, 2018.
The Zenfone Max Pro could be a lower mid-range smartphone, classified by its price. However, since ASUS and Flipkart have asserted that the phones borne out of their exclusive partnership will feature category challenging features and value-for-money price tags. So, we expect the specifications of the ASUS Zenfone Max Pro to punch above the phone’s weight. It is being rumoured that the phone will be launched to compete with the Xiaomi Redmi Note 5 Pro, which is currently selling like hot cakes.
The ASUS Zenfone Max Pro has been confirmed to use the Qualcomm Snapdragon 636 processor. The chipset is also used in the Redmi Note 5 Pro, and uses eight Kryo 260 CPU cores clocked at a maximum frequency of 1.8GHz.
It also uses the Adreno 509 GPU and the X12 LTE modem which can reach a maximum download speed of 600Mbps and an upload speed of 150Mbps. We have a feeling that the Zenfone Max Pro could be a derivative of the ASUS Zenfone 5, which was launched at the Mobile World Congress 2018 earlier this year along with the lower-end Zenfone 5 Lite and the higher-end Zenfone 5Z.