Films in multiple Indian languages is need of the hour – Subhash Ghai

Subhash Ghai

The‘1 OTT’, (Bharat Ka Apna Mobile OTT) a hybrid regional streaming platform, is joining hands with ‘Whistling Woods International’ (WWI), a film communication and creative art institute, to telecast the films made in various languages by the students of the latter on the OTT platform. Whistling Woods International’s founder and Chairman Subhash Ghai and 1 OTT’s, Narendra Firodia, Swapnil Joshi made the announcement.

The films made by the students of WWI will be telecast on 1OTT, the popular platform launched to telecast content in various regional languages. Some of the films were made by some of the leading directors in the films industry as the students of the WWI a few years ago. WWI will provide ‘1OTT’ with fresh and entertaining content developed by its students.

‘1OTT’, which is Bharat Ka Apna Mobile OTT, is a venture by actor Swwapnil Joshi and industrialist-philanthropist Narendra Firodia, ‘1 OTT’ is widely known as Bharat Ka Apna Mobile OTT. Along with the Narendra Firodia and Swwapnil Joshi the 1OTT platform has been supported by noted name in DTL activation Vinayak Satpute with founder members Venkatesh Shrinivasan, Rajiv Jani, leading banker Satish Utekar, noted name in entertainment industry Chetan Maniar.

While speaking about the joint venture Subhash Ghai, the showman of Bollywood and Chairman of Whistling Woods International, said, “There are more than 10,000 scripts from our ancient era, from Walmiki to Tulsidas, but only 2000 of them have been converted into films. The acting school founded by us is to cater to this untapped stuff. I will keep producing films in the second half of my life. I have to produce the producers of the films through this acting school. I keep telling my students at Whistling Woods to work on the untapped stories and understand their nuances, and the point of view behind them. I can proudly say that my students have been working on it for the last 15 years. I am proud to be associated with ‘1OTT’ because it will give recognition to my students and budding talent by showcasing their works through a mobile App.”

Subhash Ghai

“I used to make films in Hindi, but today the films are produced in various Indian languages and they are doing a good amount of business. Now, you cannot make films in any one particular language, but they have to be in maximum Indian languages and it is the future of the film industry. The changes we have witnessed in the last two decades have stormed the film industry. I am happy to learn about the OTT App my friend Swapnil has come up with to cater to various Indian languages on just one single App. Though India has various languages, we have more than 5000 dialects in use and we should always keep it in mind while producing content,” said Ghai.

Swapnil Joshi said, “We are thankful to Whistling Woods and Subhash Ghaiji for this association which is just the beginning of a very long-term partnership. Through this partnership, the audience will get an opportunity to watch the very first projects of now well-known directors in Bollywood. These films are from all genres and are made by the students of Whistling Woods. It’s a great platter of entertaining cinema for the audience. They are in 4 to 5 Indian languages, and of course in English.”

Swapnil Joshi has thanked Whistling Woods International for the association with ‘1OTT’ and Ghai for gracing the occasion. “I thank Ghai sir for having shown faith in an upcoming platform like us. It swells our hearts with pride and gives us a lot of positivity and encouragement to do bigger and better projects in the future. When you think about the legendary director Ghaisaab, the first and foremost words that come to your mind are craftmanship, grandeur, storytelling, world-class stuff among others,” he said.

Narendra Firodia said, “India is a huge market for the contents on OTT and it has been proven in the last two years. Since the regional languages were not getting the due participation on these platforms, we decided to launch ‘1 OTT’ for the content in Indian languages. The platform will benefit the contents from all the Indian languages. We are aiming at giving quality content in Indian languages to our viewers and that way it will be India’s OTT. The joint venture with WWI is nothing but showcasing the upcoming and one of the best talents from industry on this platform.”

Chetan Maniar said, We at 1OTT, a hybrid regional streaming platform are very pleased to announce the tie-up with Whistling Woods International which is Film Communication and Creative art institute located in Mumbai promoted by the Mr. Subhash Ghai. Whistling Woods will provide 1OTT with fresh and entertaining content developed by its students.

In my personal opinion, there shall be lots of opportunities created within the industry. The synergy creates an ecosystem that allows aspiring content creators to showcase their talents and viewers to get fresher content to view. 1OTT looks forward to this new initiative which we are certain will be of mutual benefit. In many ways it’s a perfect fit said Chetan Maniar

After the logo of ‘1 OTT’ was launched by Maharashtra governor BS Koshyari in January, the OTT platform joined hands with the Padhega Bharat drive in February to offer the syllabus for students of Classes V to X on the digital platform. The 1 OTT (Over The Top) platform will cater to the regional content covering all major Indian languages to become truly ‘Apne Bharat Ka Apna Mobile TV’. The platform will prove the OTT of India by telecasting films and series in regional languages including Hindi, Marathi, and Bengali among others.