Mumbai | March 2020: The most capable and one of the most technologically packed Jeep models ever made – The Jeep® Wrangler Rubicon, has debuted in India at ₹68.94 lakh (all-India price). Indian market gets the five-door model and deliveries begin on March 15, 2020. The imported, multiple award-winning Rubicon – sibling to the Wrangler Unlimited with extreme off-roading capability, has engendered unprecedented interest and numerous pre-orders from Indian customers.
The Wrangler Rubicon is the most capable SUV ever and exemplifies Jeep’s legendary 4×4 capability. It stays true to the original design while providing a fresh, modern take on a renowned profile. Like all Wrangler models across the world, the Rubicon is Trail Rated with a badge indicating that the vehicle is designed to perform in a variety of challenging off-road conditions identified by five key consumer-oriented performance categories: traction, ground clearance, maneuverability, articulation, and water fording. Rubicon is the most powerful and the most efficient Wrangler ever made with vastly improved on-road manners for everyday driving.
Announcing the roll-out of the Jeep® Wrangler Rubicon, Dr. Partha Datta – President and Managing Director, FCA India said, “Discerning Indian customers generally know what they want to purchase next and there are many who have waited to own the most recognized vehicle in the world. The Wrangler Rubicon has caught the attention of many such connoisseurs who know their Jeep® well. We already have an unprecedented order bank of eager customers ready to purchase our iconic off-roader. We are poised to complete the delivery of our entire Rubicon import shipment to customers sooner than anticipated. Jeep Wrangler has been a really successful flagship product for us in India and it commands almost 67% of our India CBU sales, since its launch in 2016.”
The Jeep Wrangler Rubicon builds on its legendary history with an unmatched combination of off-road capability, authentic Jeep design, open-air freedom and comes equipped with an advanced fuel-efficient powertrain, superior on- and off-road dynamics and a host of innovative safety and advanced technology features.
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