Facebook announced a number of new features to further incorporate music into the user experience. In June, the company began rolling out Lip Sync Live, a function that allows users to live-stream sing-alongs to a number of popular tunes. The feature will now be available to all profiles and a number of countries around the world. Lyrics have also been added for a number of songs including Khalid’s “Better,” Dua Lipa’s “New Rules,” and “Girls Like You” by Maroon 5.
Also launching is the ability for users to add music to photos and videos shared on Facebook Stories and News Feed. Those wishing to experiment with the feature need only to take a photo or video from the Facebook Camera, or grab one from their camera roll, then tap on the sticker icon and select the music sticker. Additionally, Facebook will be introducing a new music section on its platform, allowing users to add and pin songs onto their profiles.
Incorporating music tools into their platform has been a front-running initiative for Zuckerberg’s company since late last year. According to Bloomberg, the company is offering hundreds of millions of dollars to record labels and music publishers to allow its users to use songs in their videos. The negotiations have seemingly paid off. In July, Facebook-owned Instagram introduced the ability to add songs to photos and videos within Instagram Stories.
“Moments are remembered and accentuated with music,” said Tamara Hrivnak, Facebook’s Head of Music Business Development and Partnerships, in a press release, “and we can’t wait to see all the ways people around the world get creative with these features, make memories and have fun with friends and family.”
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