Apple iPhone X price in India
Nagpur: Apple iPhone X price in India – Apple enthusiasts in India will be able to buy the latest iPhone 8, iPhone 8 Plus and iPhone X, at a price starting from Rs64,000 within days of availability of the smartphones in the US and other markets. Apple’s new lineup, announced late last night in the US, will compete with flagship devices from the stables of Samsung, LG and other players in India.
The iPhone 8 and iPhone 8 Plus will be available in 64GB and 256GB variants, priced at Rs64,000. These will be available at Apple authorised resellers from 29 September, Apple India said in a statement.
The iPhone X, which is being launched to mark the 10th anniversary of the launch of the first iPhone, includes features like face recognition and super retina display. To be available from 3 November in 64GB and 256GB variants, the Apple iPhone X price in India will be priced Rs 89,000 onwards.
The Mac and iPad maker has sold over 1.2 billion iPhones till date. Apple—the world’s second largest handset maker—is bullish and optimistic about India, a key growth market where it is bringing all of its “energies” to expand footprint. During the company’s earnings call last month, CEO Tim Cook had said Apple is investing in India. It has set up an app accelerator centre in India and is working with channel partners and expanding its go-to-market roadmap in the country. It has also started producing the iPhone SE in India during the June quarter.
According to Counterpoint Research, Apple had a 2.3% market share (in volume terms), ranking at the 11th spot in the hyper-competitive Indian smartphone market. Its global rival, Samsung ranked numero uno in India with 24% share. However, in value terms, Apple was at the fifth spot with 10% share of the Indian smartphone market in the June 2017 quarter.
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“With iPhone X Apple has added a new “Premium plus” category where it can target its loyal users to upgrade to a “premium plus “ category while the older generation iPhone users—iPhone 5 or 6 can still upgrade to iPhone 7 or 8 series,” Counterpoint Research associate director Tarun Pathak told PTI. He added that in India, he expects initial sales to be high with Apple user base upgrading to new devices, irrespective of pricing or value addition from the previous gen iPhone.
“However, Apple will have task to cut out to acquire Android users in premium segment when both S8 and Note 8 likely to give strong competition to Apple,” he said.
Samsung’s Note 8 will be available in the Indian market from 21 September, priced at Rs67,900. Samsung is betting big on Note 8 to consolidate its position in the Indian premium smartphone market (Rs30,000 and above), where it claims to have 68% share (GfK data).
Pathak noted that Apple now has its highest ever line of SKUs—8 models in its official line up excluding the iPhone 6 series which is still active in India. “This means Apple now has more portfolio of low end iPhone which it can use to acquire new users in emerging markets,” he said.
