Nagpur, June , 2020:Godrej Professional, a professional brand with products in hair colour, care, styling and keratin fromGodrej Consumer Products Limited (GCPL),announcedSuraksha Salon Program,to support salonsin Nagpur and in other cities across India as itmoves into the new normal. As an industry-first initiative by any professional beauty brand, Suraksha Salon Program by Godrej Professionalwill have three pillars – free distribution and subsidized sanitizer and disposable kits cost for salons, education on safety and hygiene for salon infrastructure and services, and back-to-business support. All of these initiatives are available free of cost to any salonin Nagpur that requires support and is not restricted to those that use Godrej Professional products.Godrej Professional Suraksha Salon program is supporting salons in Nagpur along with other cities in Maharashtra like Mumbai, Pune, Nashik, Kolhapur and Aurangabad.
COVID-19 has already heavily impacted the salon industry in Nagpurleading to a complete halt of operations. Salon professionals works in close proximity with their clients. Thus, the salons would need to completely transform and establish a safe in-salon ecosystem for both employees and customers. Suraksha Salon Program by Godrej Professional will provide all the necessary guidance, resources and updates to salon owners in Nagpurto ensure safety and well-being of their staff and customers.
Speaking about the initiative, Mr. Sunil Kataria CEO – India and SAARC, Godrej Consumer Products Limited (GCPL) said, “Godrej Professional is committed to empower and uplift the Indian salon industry. At a time when the salon industry is being impacted by the ongoing lockdown, our focus is on empowering them to be business-ready with necessary protocols in place as soon as the operations are allowed. With the Suraksha Salon Program, we are ensuring that salons experience a smooth transition into the next phase of their business with a greater emphasis on hygiene, which is going to be the new normal, and make this migration easier for them.”
Under the Suraksha program, Godrej Professional is donating 15,000 litres of sanitizers and 10,000 re-usable masks for the well-being of the stylists in Nagpurand across various cities in India. In addition, Godrej Professional will also continue to support salons with sanitizer & disposable kitsfor salon safety in a non-profit manner. Disposables will be the new norm in the salons in Nagpur post lockdown. Linen, towel, capes, gloves, among are the most used wearables in salons. However, the pricing and availability of disposables can be an issue. To deal with his challenge, Godrej Professional has partnered with vendors making such disposable items to provide salons easy accessibility at a highly subsidized price. The Suraksha Salon program will continue to provide all salons with sanitizers and these disposable kits at subsidized cost until the outbreak of the virus is contained.It is open for the entire fraternity and will support more than 10,000 salons based in cities across India including Nagpur.
Godrej Professional has curated ‘Suraksha Guidelines’, a comprehensive module on safety and hygiene, co-created with an expert with more than 25 years of experience in healthcare and hospitality sanitization. The guidelinescover all aspects of salon sanitization, employee safety, client safety, and hair services, to skin and make-up services. The whitepaper is available in English, Hindi and 7 regional languages such Marathi, Gujarati, Punjabi, Tamil, Telugu, Kannada and Bengali so that salon owners & stylists from any part of India can easily understand the guidelines.
To address concerns about re-starting salon operations and avail sanitisation products on priority, a Suraksha Salon Helpline- 9999726385 issetup under the program. Back-to-work contact and digital kits will be provided to the salons in Nagpurto share with customers once the business resumes.
To ensure that stylists thoroughly understand and imbibe the Suraksha Salon guidelines, Godrej Professional is offering certified training courses online. These are being offered free of cost and are open to anyone from the salon community. Salon owners and stylists are encouraged to call the toll free Suraksha Salon Helpline to register themselves for the course.