New Delhi: German Facebook users would want the social media platform to pay them about $8 per month for sharing their contact information, while US users would only seek $3.50, according to a study of how people in various countries value their private information.
The study by US-based think tank the Technology Policy Institute (TPI) is the first that attempts to quantify the value of online privacy and data. It assessed how much privacy is worth in six countries by looking at the habits of people in the United States, Germany, Mexico, Brazil, Columbia, and Argentina.
It addresses the growing concern about how companies from technology platforms to retailers have been collecting and monetizing personal data. US regulators have imposed hefty fines on Facebook Inc and Alphabet-owned Google’s YouTube unit for privacy violations.
The study found Germans want to be paid more for letting technology platforms share their personal data with third-parties followed by US consumers.
People across the board place the highest value on financial information such as bank balance and biometric information such as fingerprint data in particular, and consider location data the least valuable, the study found.
A technology platform, on average, across all people the study assessed, would have to pay consumers a monthly $8.44 to share their bank balance information, $7.56 to share fingerprint information, $6.05 to read an individual’s texts, and $5.80 to share information on cash withdrawals.
By contrast, people wanted to be paid only $1.82 per month to share location data and nothing to be sent advertisements via text messages.
The study found Latin American consumers have a preference for seeing advertisements on their smartphone, in contrast to US residents and Germans. US lawmakers are working on federal privacy legislation while states like California have put in place a new privacy law
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