• Flipkart clocked 70 billion views in the 6 days of TBBDs
• There was almost 50% growth in the number of new customers as compared to TBBD’18
• September 30th 2019 was the single largest day for commerce in the country
• More than 50% of Flipkart Plus shoppers are from Tier 2 cities and beyond
• Units from Tier 3 cities grew by 100% YoY
• Delivery to remote areas such as Saitual, Khawzawl, Hnahthial and Dimapur to name a few
• Flipkart emerged as the destination for Large Appliances with 2X growth on Day 1
• The share of transactions via Flipkart’s credit options increased 70%
• Artisans and weaver partners through Flipkart Samarth program witnessed over 100% growth in sales during TBBD
• Over 40% of transacting sellers during TBBD, were from Tier 2 and beyond
Bengaluru, October 2019: Flipkart, India’s leading e-commerce marketplace witnessed record sales in its flagship festive event – The Big Billion Days (TBBD) 2019. With a purpose to bring the next 200 million consumers to the e-commerce fold, this TBBD saw Bharat inch closer to India by showing confidence in categories and affordability offerings.
Kalyan Krishnamurthy, CEO of Flipkart Group said, “It has been a fantastic start to the festive season. We set out with an aim to bridge the gap between India and Bharat. TBBD 2019 has proven that Bharat has moved closer to India in more ways than one. Whether it is the uptake of the Hindi interface or the adoption of our affordability constructs, engagement constructs like gaming, consumers have engaged with brands they love like never before. We take immense pride in making e-commerce more inclusive through the introduction of some top categories which during this festive season, have been able to cater to the needs of Tier 2 markets and beyond. The Big Billion Days has also brought our entire ecosystem together from our seller partners to artisans, weavers and consumers; who were all able to spread festive cheers across categories.”
